"Our latest TV ad - featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people."
This is such a great concept and ad. At first I was sure most of it was done with visual effects, but if you look closely you can see the paint stained buildings in the background.
Sometimes the creative ideas require big productions and big budgets. In this case, I think it was worth it.