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Steve Jobs on Simplicity in the Experience

Finally, Jobs was asked if he was worried about Microsoft's upcoming media player (Zune) and its "community" features:

In a word, no. I've seen the demonstrations on the Internet about how you can find another person using a Zune and give them a song they can play three times. It takes forever. By the time you've gone through all that, the girl's got up and left! You're much better off to take one of your earbuds out and put it in her ear. Then you're connected with about two feet of headphone cable.


In a time when most corporations are effectively reducing the memorable experiences in our lives, Apple and Steve Jobs are thinking about enhancing those experiences. Brendan Dawes gave a great talk about this at FlashForward 06 in Austin, and ever since then I have been thinking more and more about where all of those daily experiences in my life have gone.

For instance, I am in the process of ripping all of my CDs to MP3 and storing them on a large external hard drive. For almost every CD I pickup I am reminded of an event that took place while I was listening to it, such as a warming up for a particular basketball game in college. Once I rip them into iTunes as a digital format, I'm not reminded of that experience nearly as often.

This idea goes even further because not only is this having an effect on me, but it is spreading to the population on a fairly grand scale. Keeping with the music theme, think about iPods and how many people now walk around with their ear buds in listening to music and thereby creating this lack of interpersonal interaction.

Kudos to Steve Jobs and Brendan Dawes for their efforts to bring the experiences back to our daily lives.

Colin Black said,

October 24, 2006 @ 12:25 pm

I just yesterday blogged that exact quote…

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