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Fail Harder

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"Wieden + Kennedy 12, an experimental advertising school run by Portland ad agency W+K, is responsible for buying out all available clear push pins on the west coast of the US. Over 100,000 thumbtacks were used over 351 hours to create a wall mural that spells out Fail Harder, a message that underlines the importance of failure during the creative process."

Since moving to Portland I've been to the W+K offices a few times, and every time I notice something new. I can't wait to check this out on my next visit.

If you are unfamiliar with Wieden+Kennedy, just think about every cool Nike ad you've seen on TV. They were involved. And the WK12? It's their highly selective internship program where you pay them for the right to work on their projects. I'm told it's like having 5-8 years of industry experience by the time you leave the 2 year program.

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