A few months back Jason McCoskery and I wrote a fairly detailed article for Flash & Flex Developers Magazine about SEO for Flash and Flex. It looks like the article has just been published in the January 2009 issue.
Jason and I used our experiences in building the p.i.n.k. Spirits website as a platform for testing the concepts and they worked so well that we decided to write an article. The article covers using SWFAddress and SWFObject with PHP to provide your content in an alternate view (in this case HTML instead of Flash) for SEO purposes.
The article contends that when Adobe announced they were working with Google and Yahoo! to improve the searchability of Flash and Flex websites and applications, the Flash development community largely applauded the initiative. However, months after the announcement there has been minimal increase in the effective search engine rankings of Flash and Flex websites.
We discuss why the current method of Google and Yahoo!'s new 'headless player' isn't working quite yet, and how you can provide a mirror of the exact same content in your Flash and Flex projects as HTML using a single data source. This is a 'white hat' approach and doesn't break any of Google's rules.
There have recently been some articles on how Google has been updating the 'headless player', namely this article on InsideRIA, and I may do a blog post updating the article if necessary. Until then, be sure to check out the article in the January 2009 issue of Flash & Flex Developers Magazine.