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SEO Article in Flash & Flex Developers Magazine

Flash & Flex Developers Magazine - January 2009A few months back Jason McCoskery and I wrote a fairly detailed article for Flash & Flex Developers Magazine about SEO for Flash and Flex. It looks like the article has just been published in the January 2009 issue.

Jason and I used our experiences in building the p.i.n.k. Spirits website as a platform for testing the concepts and they worked so well that we decided to write an article. The article covers using SWFAddress and SWFObject with PHP to provide your content in an alternate view (in this case HTML instead of Flash) for SEO purposes.

The article contends that when Adobe announced they were working with Google and Yahoo! to improve the searchability of Flash and Flex websites and applications, the Flash development community largely applauded the initiative. However, months after the announcement there has been minimal increase in the effective search engine rankings of Flash and Flex websites.

We discuss why the current method of Google and Yahoo!'s new 'headless player' isn't working quite yet, and how you can provide a mirror of the exact same content in your Flash and Flex projects as HTML using a single data source. This is a 'white hat' approach and doesn't break any of Google's rules.

There have recently been some articles on how Google has been updating the 'headless player', namely this article on InsideRIA, and I may do a blog post updating the article if necessary. Until then, be sure to check out the article in the January 2009 issue of Flash & Flex Developers Magazine.

chris said,

December 10, 2008 @ 11:31 am

Good post, man. Thanks for sharing.

zedia.net said,

December 10, 2008 @ 12:13 pm

The Google change on indexing Flash might have disrupted some of the SEO work around already in place. Mostly because of duplicated content (SWF and alternative HTML content). An easy way to fix this, which still makes your SEO solution very relevent, would be to disallow SWF content to be indexed in the robot.txt file. That is what the SWFAddress team advise to do and I think it makes sense, at least for now. Here is the link:


Jon MacDonald said,

December 10, 2008 @ 12:17 pm

@zedia.net Thanks for pointing that out. The method discussed in the article follows Rostislav’s advice, but his post on the robots.txt came out after the final article had been sent. This is one of those topics I may cover in an update to the article.

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