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FlashForward SF 2008 Pricing Announced and Still Overly Expensive

Some readers may remember my previous post on the costs of conferences, specifically Flash on the Beach and 360|Flex compared to FlashForward. In short, FlashForward was more expensive... by a landslide... even when factoring in the cost of an international flight and 2:1 exchange rates.

However, when Lynda.com sold FlashForward to Beau Ambur and Metaliq a few months back, I was hoping things might be changing. Surely they wouldn't keep the cost of attendance so high, would they? I even had the thought that if the price got down to the $400 to $500 range, I would consider attending once again. So when I received an email today announcing FlashForward 2008 San Francisco festival nominations were open and providing a link to the pricing information, I was excited to see if changes had indeed been made.

Sadly, I was disappointed. Yes, the prices seem to have went down slightly. But the early bird price is still $899, and the cost goes all the way up to $1099 for at-the-door registration. I guess this year Flash on the Beach (for which I have already bought my 2008 pass) only wins by $464 instead of $664. That's progress, right?

Flash on the Beach 07 / Day 3 / Sessions and Wrap-up

"Building Red5 Applications" - Chris Allen
"Stylizing Flex Apps" - Joey Lott
"KlangFabrik" - Andre Michelle
"Touching the Future" - Richard Leggett
"Mario, Aral, and Brendan" - Mario Klingemann, Aral Balkan, and Brendan Dawes
"Algorithms to Fill Space" - Jared Tarbell

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Flash on the Beach 07 / Day 2 / Sessions

"Flex and AS3 Worst Practices" - Ted Patrick, Adobe
"Perceptive Interactions and Alternative Interfaces" - Craig Swann
"Let's Talk About SWX, Baby!" - Aral Balkan
"Next Generation Sites with Papervision 3D" - Carlos Ulloa
"Flashing Flex" - Tink (Stephen Downs)
"Breaking Away" - Robert Hodgin
"Inspire Session" - Erik Natzke

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Flash on the Beach 07 / Day 1 / Sessions and Adobe Keynote

"Adobe Keynote" - Richard Galvan, et al., Adobe
"50 Reasons AS3 Kicks Ass" - Grant Skinner
"Intro to AIR" - Mike Chambers
"Make Flash Games, Retire Early" - Keith Peters
"Dynamic Abstractions" - Joshua Davis
"If it ain't broke -- break it!" - Brendan Dawes

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In Madrid with XPLANE then Brighton for Flash on the Beach

Title pretty much says it all, but I'm in Madrid, Spain working with the XPLANE Madrid office for a few days before heading over to Brighton, UK for Flash on the Beach. I then come back to Madrid for a couple of additional days of work (...and Spanish wine and tapas) before heading back home to Portland.

If you plan on attending Flash on the Beach, shoot me an email (info [at] jonnymac [dot] com) and we'll meet up for a drink.

¡adiós!

SWX 1.0 Released

SWX Announcement

Today Aral Balkan released SWX 1.0 for PHP, his answer to Flash Remoting. I have been waiting patiently for this release, as I am currently in the midst of building out two larger-scale projects with remoting and feel much better about using a 1.0 (read: non-beta) tool. Overall, SWX has been a joy to use. Aral has certainly accomplished his main task: simplify the whole remoting process from setup to development to deployment. Setup is as easy as copying the directory to your server, and development is much more kind since he re-wrote the AMFPHP service browser and debugger in Flex, while adding a few features to make it generally more usable. Using the services in your AS2 projects also couldn't be more simple. And to top it all off it is completely open source (is anything Aral does not open source?).
I was initially concerned about performance under heavy loads, but Aral was quick to give a test case and show that even with 250 concurrent hits to the gateway, it should still perform. It would take an extremely busy site to get 250 concurrent hits to the gateway (note that the gateway only gets hit when there is a service call).

My only recommendation at this point is to release a ZIP of only the files you need to deploy to the server. While I don't mind having all the graphics for the project and Flex source for the service browser and debugger, I don't want to upload those files to my server and digging through all the folders to figure out what is needed can be a drag.

If you haven't already, I highly suggest you give SWX a go. You can even use the public services that Aral has posted -- so you don't even need your own gateway setup to get started. Oh, I should also note that because the SWF file that SWX produces is Flash Lite 2.0 and 2.1. compatible, it can be viewed on a good number mobile devices.

Want to learn more? See Aral speak at one of several conferences in the next few months.

A huge thanks to Aral for the hard work!

I'll be sure to post links to the projects as soon as they are completed, along with additional thoughts and tips on working with SWX.

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